About us

Generating the future of PreSales

Steerlab is built on a foundation of innovation, expertise, and a commitment to transforming the way businesses handle RFPs and questionnaires.

Our Story

It all started with the meeting of two founders and a shared frustration, which transformed into a mission to make life better for PreSales teams and, ultimately, revolutionize the RFP and vendor questionnaire response process.

Founded in 2023 and based in Paris, Steerlab is led by founders Rami Iguerwane and Othmane Hamzaoui. 
The founders met through their work, where they interacted with over 100 B2B companies. A common frustration among these companies was the long and painful response process to RFPs and vendor questionnaires.

With backgrounds in both B2B sales and AI, they have experienced these challenges from both the bidder and buyer sides. Rami has responded to and reviewed over 100 RFPs and proposals, while Othmane spent five years at Amazon building AI models in production for more than 20 strategic customers.

Our team

Meet Our Leadership

Their combined B2B Sales and AI expertise laid the foundation for Steerlab.

Rami Iguerwane

Co-founder & CEO

Past:
Management Consultant at Sia Partners and Innovation & AI Manager at Swiss Life

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Othmane Hamzaoui

Co-founder & CTO

Past:
AI/ML Engineer at Amazon and L'Oréal AI R&D

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Yasser Eljarieh

Chief Revenue Officer

Past:
VP PreSales at companies like Zendesk, Coupa, Cresta, and others

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Guillaume Hivert

VP of Engineering

Past:
Fullstack Engineer for several startups

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Our partners

Backed by World-Class Investors

We are fortunate to partner with incredible VCs.

Dreamcraft Ventures is a Nordic early-stage venture capital firm, investing in tech-driven companies from pre-Seed to Series A, focusing primarily on B2B software.

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Heartfelt_ is Europe’s first cheque fund, investing in the most ambitious pre-seed startups across Europe and in European founders abroad.

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Lumière AI Ventures focuses on early-stage investments in generative AI and related fields, primarily in Europe.

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And over 20 sales leaders, founders and operators from top firms in the US and Europe.

and more